Technical SEO

Technical SEO focuses on optimizing a website’s infrastructure to improve search engine crawling, indexing, and overall visibility. It ensures that search engines can efficiently understand and rank your site. Key aspects of technical SEO include:

1. Website Architecture & Crawling

• XML Sitemaps: Ensure search engines can discover all important pages.

• Robots.txt: Properly configure to control crawling.

• Internal Linking: Strengthen page authority and discoverability.

• Canonical Tags: Prevent duplicate content issues.

2. Indexing & Rendering

• Meta Robots Tags: Control which pages get indexed.

• JavaScript SEO: Ensure JavaScript-rendered content is crawlable.

• Hreflang Tags: Manage multilingual SEO for international sites.

3. Site Speed & Performance

• Core Web Vitals: Optimize LCP (Largest Contentful Paint), FID (First Input Delay), and CLS (Cumulative Layout Shift).

• Minification & Compression: Reduce CSS, JavaScript, and HTML size.

• CDN & Caching: Improve global load times.

4. Mobile-Friendliness

• Responsive Design: Ensure compatibility across devices.

• Mobile-First Indexing: Optimize for Google’s mobile-first approach.

• Accelerated Mobile Pages (AMP): Improve page speed on mobile.

5. Security & HTTPS

• SSL Certificate: Ensure site runs on HTTPS.

• Secure Headers: Use HSTS, X-Frame-Options, and Content Security Policy.

6. Structured Data & Schema Markup

• Schema.org Markup: Help search engines understand content.

• Rich Snippets: Enhance search result appearance with stars, FAQs, etc.

7. Duplicate Content & URL Optimization

• 301 Redirects: Prevent broken links.

• Avoid Duplicate URLs: Use rel=canonical, noindex, or parameter handling.

• SEO-Friendly URLs: Keep URLs short and keyword-rich.

8. Log File Analysis & Error Fixing

• 404 & 5xx Errors: Identify and resolve dead links.

• Log File Analysis: Monitor how search engines crawl the site.